Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Through Training, Be Equipped to Handle Media Interviews
Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview.
Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.
Shatner, Bezos, and the Most Awkward Interview in History.
Jeff Bezos, Blue Origin sends Captain Kirk to space – makes history and gifts us with the most awkward interview of all time.
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.