According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including “On Writing,” by Stephen King
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.