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Strategic Messaging

What’s the Tea on B2B vs. B2C PR?

The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.

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B2B B2C Strategic Messaging Strategic Planning

Strategic Messaging

CSR – Good for People, Planet and Profit 

Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.  

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Strategic Messaging Strategic Planning

Media Relations, Media Training, Strategic Messaging

Pitfalls to Avoid

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

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Media Relations Media Training Strategic Messaging

Media Relations, Strategic Messaging

Creating Organization Value with PR

Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

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Analysis Strategic Messaging

Strategic Messaging

It’s All About Message Craftsmanship 

Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.

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Strategic Messaging

Strategic Messaging

PR Campaigns Inspire Loyalty, Trust 

According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity. 

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Strategic Messaging

Strategic Messaging

Three Essential Books for Public Relations Professionals 

Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including “On Writing,” by Stephen King

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Communications Professionals Public Relations Strategic Messasing

Strategic Messaging

Building Stronger Brand Loyalty Through PR  

The key to maintaining a successful brand lies in the loyalty consumers have for the organization.

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Brand Loyalty Strategic Messaging

Strategic Messaging

Strengthen Reputation and Popularity with a Purpose-Driven Brand 

A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.

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Strategic Messaging

Crisis Communication, Media Relations, Strategic Messaging

How to Know if Public Relations Can Help Your Brand

PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

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Crisis Communications Media Relations Strategic Messaging

Digital & Social, Strategic Messaging

Social Media Companies Face a Reputation Reckoning

A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.

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Digital & Social Strategic Messaging

Digital & Social, Strategic Messaging

Tap into Influencer Marketing to Strengthen Your PR Campaign  

Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.

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Digital & Social Strategic Messaging

Media Relations, Strategic Messaging

Challenges Persist for PR Pros in 2022

There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.

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Public Affairs, Strategic Messaging

It’s Never Too Late to Create a Communications Strategy 

Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.

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Crisis Communications Strategic Planning

Strategic Messaging

Do Less: The Future of Internal Communications

Brevity is the name of the game for capturing employee attention. Revolutionize your internal communications today.

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Email Internal Communications Strategic Planning

Crisis Communication, ESG, Strategic Messaging

The Importance of Integrity-Driven Public Relations | By David Fuscus

In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.

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Analysis ESG Issue Management Reputation

Nike Kaepernick
Strategic Messaging

Nike’s Kaepernick Ad Catches Competition Flat Footed

By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.

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Analysis Branding Reputation

Media Relations, Strategic Messaging

NBA and Los Angeles Lakers Strike PR Gold in Underdog Story

When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.

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Analysis

Strategic Messaging

Vision and Mission Statements: The Basics

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19/19

Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

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