Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including “On Writing,” by Stephen King
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.