The Secret Science Behind Winning Hearts and Minds
Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
Behavioral Economics and PR – Influences and Heuristics
Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
What’s the Tea on B2B vs. B2C PR?
The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.
CSR – Good for People, Planet and Profit
Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Creating Organization Value with PR
Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.
It’s All About Message Craftsmanship
Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.
PR Campaigns Inspire Loyalty, Trust
According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Three Essential Books for Public Relations Professionals
Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including “On Writing,” by Stephen King
Building Stronger Brand Loyalty Through PR
The key to maintaining a successful brand lies in the loyalty consumers have for the organization.
Strengthen Reputation and Popularity with a Purpose-Driven Brand
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Challenges Persist for PR Pros in 2022
There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.
It’s Never Too Late to Create a Communications Strategy
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
Do Less: The Future of Internal Communications
Brevity is the name of the game for capturing employee attention. Revolutionize your internal communications today.
The Importance of Integrity-Driven Public Relations | By David Fuscus
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
Nike’s Kaepernick Ad Catches Competition Flat Footed
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.