Coastal States Brace for Near- or Above-Normal Hurricane Season

The official start of the 2018 hurricane season begins today, even though we already got a sneak peak of what’s to come with Subtropical Storm Alberto that made landfall Monday in Florida. For those in hurricane-prone areas, a watchful eye will be on the storms that start forming off the coast of Africa, their predicted paths and the possible destruction that lay in their wake.

The National Oceanic and Atmospheric Administration (NOAA) forecasters are predicting a 75 percent chance that this season will be near- or above-normal. For reference, last year there were 17 named storms and three major hurricanes. An average hurricane season produces 12 named storms with six becoming hurricanes and three of those becoming major hurricanes.

With the Storm Tracker reports, Xenophon and our clients have the ability to monitor, track and prepare for the impending impact with our clients and the communities they serve.

Xenophon Strategies, one of the well-renowned crisis communications firms in D.C., has been involved with disaster communications specifically for hurricanes since 2004, including Katrina and Harvey. Xenophon developed a process for its clients that aides in controlling the chaos. As part of that process, Xenophon delivers branded Storm Tracker reports that are distributed daily providing analysis and graphics of impending storms’ trajectory and strength. If there’s one good thing about hurricanes, it’s the relative predictability compared to other natural and manmade disasters. With the Storm Tracker reports, Xenophon and our clients have the ability to monitor, track and prepare for the impending impact with our clients and the communities they serve.

With the devastation from last year’s three biggest hurricanes, Harvey, Ima and Maria, still beleaguering communities, the coastal states surely are counting down the days until Nov. 30 when the hurricane season will finally be over.

– By: Jennifer Lay – Vice President | JLay@xenophonstrategies.com

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