Xenophon Strategies Welcomes Dr. Brooke Nichols to COVID-19 Crisis Communications Response Team  

Expertise in Health Economics and Infectious Disease to Support Clients During Pandemic 

WASHINGTON, D.C. – Xenophon Strategies is strengthening its COVID-19 Crisis Communications Response Team by partnering with Dr. Brooke Nicholsan Assistant Professor at the Boston University School of Public Health’s Department of Global Health. Dr. Nichols’ knowledge and experience in working with infectious diseases and modelling will play a key role in Xenophon’s crisis communications and business recovery for the firm’s clients. 

“As a true leader in her field, with more than 10 years of experience in infectious diseases, Dr. Nichols will help us provide our clients with knowledge on how to best communicate with their staff and customers on COVID-19,” said Xenophon Strategies President and CEO David Fuscus. “We are excited to have Dr. Nichols join our team as we work towards overcoming COVID-19.”

Dr. Nichols is a health economist and infectious disease mathematical modeler, and in her career she has studied the transmission, economic evaluation, resource allocation, and prevention of various diseases, including HIV and Hepatitis C. Dr. Nichols currently has ongoing research projects in the Netherlands, South Africa, Zambia, Malawi and the U.S., and works directly with local governments and international policy making bodies.

Dr. Nichol holds a PhD from the Department of Virology, Erasmus Medical Center, the Netherlands in infectious disease modeling, a MSc in epidemiology from the University of Massachusetts Amherst, and a BA in International Relations from Mount Holyoke College. 

As part of Xenophon’s COVID-19 Crisis Communications Response Team, Dr. Nichols will be joining Mr. Fuscus and other Xenophon staff, as well Dr. Davidson Hamer, a board-certified specialist in infectious diseases and a Professor of Global Health and Medicine at the Boston University School of Public Health. Dr. Hamer has more than 30 years of experience in the field.

At Xenophon, with the combined skills and knowledge of Dr. Nichols and Dr. Hamer, we are assembling a topnotch crisis response team that will benefit of our clients during the COVID-19 pandemic, and beyond as they look towards recovery from the crisis,” said Mr. Fuscus. 

Xenophon’s COVID-19 Response Team is currently supporting clients in various industries and is providing a range of COVID-related communications services:   

  • Medical ExpertiseDirect access to the latest COVID-19 scientific and medical expertise. 
  • Crisis Communications: 24/7 issues management services to help clients handle the COVID-19 pandemic. 
  • Business Planning:Business continuity planning, protocols for maintaining critical personnel, protection of critical infrastructure and recovery planning.  
  • Employee Issues: Production of company–specific materials for employees and customers, company-wide virtual “town-halls” and “ask the expert” webinars.  
  • Message Development: Creation of client-specific messages in response to coronavirus’ impact.
  • Company-Specific Analysis:Review and analysis of medical data to inform business decisions.  
  • PublicFacing Communications – Guidance for external communications, including media releases, interviews and announcements.   

For coronavirus communications and recovery support, Xenophon has also prepared a COVID-19 online resource for clients available at: https://xenophonstrategies.com/covid-19-response 

Xenophon Strategies’ crisis communications work has been employed in some of the largest and most difficult crises for dozens of clients over the past 20 year. Crises include the U.S. airline industry following 9/11, the SARS pandemic, mercury poisoning issues for the U.S. Centers for Disease Control, and dozens of major natural disasters for The Salvation Army, including Hurricane Katrina, the Haiti earthquake and Midwest tornadoes.   

 

About Xenophon Strategies 

Xenophon Strategies is headquartered in Washington, D.C., and represents clients from the U.S./Canada, Asia, Central Asia and Europe. Xenophon is a member of the Public Relations Global Network and has 50 sister firms around the globe. More information can be found at www.XenophonStrategies.com 

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