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A Data-Driven Approach in PR is Key to Influencing Media, Audiences
A data-driven approach is critical for influencing the media and audiences as well as for demonstrating concrete results to clients.
Good, Bad and Ugly ESG Reporting
Second Annual Survey Seeks to Close ESG Accountability Gaps.
Creating Organization Value with PR
Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.
ESG Strategies Need to Account for Future Climate Change
The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects.
Airlines Look to Boost Confidence with Travelers Ahead of FDA Approval
Airlines consider mask and vaccine mandates for passengers and employees in response to COIVD-19 to improve safety and confidence in travel.
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?
The Importance of Integrity-Driven Public Relations | By David Fuscus
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
Nike’s Kaepernick Ad Catches Competition Flat Footed
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.
