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The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects.
Airlines consider mask and vaccine mandates for passengers and employees in response to COIVD-19 to improve safety and confidence in travel.
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.