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From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
A data-driven approach is critical for influencing the media and audiences as well as for demonstrating concrete results to clients.