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When Hiding from Tough Questions Creates…More Questions
While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
Crafting a Sincere and Effective Apology
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
Apologies 101: How to Apologize
Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
When A Celebrity Partnership Goes South, Take Swift Action
Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.
In a Crisis, Define the Narrative Before It’s Defined by Others
Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
It’s Never Too Late to Create a Communications Strategy
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
What a premiere… But if you don’t want any spoilers to the first episode of And Just Like That, the revamp of Sex and the City on HBO MAX, then read no further because it’s a big one (pun intended).
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
If You’re Going to Fly, Take Precautions to Increase Safety
An increase in COVID-19 cases in certain regions requires those who chose to fly to take the right precautions to increase safety.
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!
The New PR Crisis: Ransomware Attacks During COVID-19
As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.