Crisis Plan Archives

Creative Services, Crisis Communication, Digital & Social

Five Laws of Crisis Communications

Here are the five laws of crisis communications that apply to all crisese and how to mitigate those issues.

Key Fundamentals of a Crisis Communication Plan

Crisis communication plan development can be complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.

Strategic Messaging

When Politics Hurts Company Reputation

Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.

Scrabble letters spelling out 'Im sorry'

Crisis Communication

Crafting a Sincere and Effective Apology

It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.

Crisis Communication

Apologies 101: How to Apologize

Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.

Crisis Communication

In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

Crisis Communication

Amid a Crisis, Know How to Prepare Key Messages

In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.

Crisis Communication

In 2022, Make Your Organization “Crisis-Ready”

There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”