- All
- Aviation & Aerospace
- Back to Work
- Clients In The News
- Crisis Communication
- Digital & Social
- ESG
- Media Relations
- Media Training
- Public Affairs
- Strategic Messaging
- Uncategorized
- XS News
Crafting a Sincere and Effective Apology
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
Apologies 101: How to Apologize
Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!
The New PR Crisis: Ransomware Attacks During COVID-19
As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.
Key Fundamentals of a Crisis Communication Plan
Crisis communication plans are complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
