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Data centers collapsed from a neutral economic-development story into a national political flashpoint in roughly two years — a reputational failure driven by secrecy and silence, not a single scandal. Two frames sealed the damage: cost burden (utility bills rose nearly 16% in Indiana and 13% in Virginia) and concealment (NDAs and masked filings). By 2026, 142 activist groups across 42 states were demanding transparency and accountability. The lesson for communicators: social license must be earned before the shovels arrive. Early, continuous engagement, local benefit agreements, and a real point of contact are what separate a neighbor from a defendant.  

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Key Fundamentals of a Crisis Plan

Crisis communication plan development can be complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.

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Scrabble letters spelling out 'Im sorry'

It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.

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Person speaking to crowd

Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.

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Pray for Damar Hamlin

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

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In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.

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There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”

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naomi osaka

Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.

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A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.

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coronavirus second wave crisis communications

What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!

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ransomware

As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.

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What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.

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