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Gender parity in the Lithuanian STEM field didn’t just happen. It developed over time and by means of intentional government investment, leading to a culture where women not only choose STEM but excel in the field. Lithuania’s biotech sector has women to thank for its growth rate of 87% over the last decade, a major boom by any standard and the fastest in Europe.
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
By Bob Brady
We’re wishing the best for Naomi Osaka, the number two women’s tennis player in the world, who said she will be taking time away from the sport before the Olympics. Her agent released a statement at the end of last week noting that, “Naomi won’t be playing Wimbledon this year. She is taking some personal time with friends and family. She will be ready for the Olympics and is excited to play in front of her home fans.”
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.