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Five Laws of Crisis Communications
Here are the five laws of crisis communications that apply to all crisese and how to mitigate those issues.
Key Fundamentals of a Crisis Communication Plan
Crisis communication plan development can be complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.
In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
When Politics Hurts Company Reputation
Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.
Why Do US Companies Fair Poorly in Global ESG Ranking?
This uniquely American report shows room for improvement on ESG reporting – particularly among the tech companies who have a large influence on society.
ESG Reporting Tsunami Threatens U.S. Companies
A groundbreaking report from the Global ESG Monitor (GEM) finds ESG transparency among American corporations lagging those in Europe.
Viewers Soured Over Lemon’s Take on Haley’s Prime Age
A few weeks ago, CNN This Morning co-anchor Don Lemon made comments saying Republican presidential candidate Nikki Haley was “past her prime” due to her age. His apology, if you can even call it that, was less than “prime.”
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
Crafting a Sincere and Effective Apology
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
Apologies 101: How to Apologize
Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
Uzbekistan, Open for Business
Cotton Campaign Boycott Lifted: The human rights revolution you don’t know about but should.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
Lithuania Leads With 58% Of All Scientists Women
Lithuania is a hub for women’s empowerment and technological advancement, far outpacing the trend in all of Europe and the U.S. Intentional government investment, led to a culture where women not only choose STEM but excel in the field.
Following Podcasters’ Preferences Can Help Pitch Success
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
ESG Strategies Need to Account for Future Climate Change
The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects.
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
The Coronavirus Vaccines Explained
Truths about the coronavirus vaccines need to be spread far and wide. Virally, even!
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
The Importance of Integrity-Driven Public Relations | By David Fuscus
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
PR Crisis Recovery: Is it Safe to Eat Caesar Salad?
Five tips for PR Crisis Recovery for lettuce growers, suppliers, and producers to re-establish a positive reputation for Romaine.