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PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.
Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview.
Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.
During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).
Jeff Bezos, Blue Origin sends Captain Kirk to space – makes history and gifts us with the most awkward interview of all time.