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Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
D.C. has been and remains a vital hub for the future of journalism and earned PR. The nation’s capital, along with NYC and LA, boast 1/5 of the country’s journalists.
Give and You Shall Receive [Media Coverage]
When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Media Outreach Begins with a Strong Media List
Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
To PR Pros, Subject Relevancy is Most Important When Pitching Media
The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.
Through Training, Be Equipped to Handle Media Interviews
Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Success in Media Pitching Doesn’t Come Easy – Especially These Days
Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.
Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.
Be Flexible with the Unreliable Nature of PR in 2022
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters
Lithuania Leads With 58% Of All Scientists Women
Lithuania is a hub for women’s empowerment and technological advancement, far outpacing the trend in all of Europe and the U.S. Intentional government investment, led to a culture where women not only choose STEM but excel in the field.
Following Podcasters’ Preferences Can Help Pitch Success
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).
Shatner, Bezos, and the Most Awkward Interview in History.
Jeff Bezos, Blue Origin sends Captain Kirk to space – makes history and gifts us with the most awkward interview of all time.
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
