Microphone on a table via Andrew Medhat.

While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.

Read more

Old-fashioned compass on a wooden table.

What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.

Read more

Map of the United States.

D.C. has been and remains a vital hub for the future of journalism and earned PR. The nation’s capital, along with NYC and LA, boast 1/5 of the country’s journalists.

Read more

media coverage giving is receiving

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

Read more

announcing layoffs

In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.

Read more

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

Read more

Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.

Read more

For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

Read more

PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

Read more

The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.

Read more

Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview. 

Read more

Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.

Read more

During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.

Read more

Lithuania is a hub for women’s empowerment and technological advancement, far outpacing the trend in all of Europe and the U.S. Intentional government investment, led to a culture where women not only choose STEM but excel in the field.

Read more

Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.

Read more

The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).

Read more

Jeff Bezos, Blue Origin sends Captain Kirk to space – makes history and gifts us with the most awkward interview of all time.

Read more

29/29