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The Secret Science Behind Winning Hearts and Minds
Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
For Insights within the Communications Industry, try these PR Podcasts
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
Three Essential Books for Public Relations Professionals
Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including “On Writing,” by Stephen King
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).
Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.
David Fuscus Named President-elect of The Public Relations Global Network
Xenophon Strategies’ CEO David Fuscus was named President-elect of the Public Relations Global Network (PRGN).