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Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
Crafting a Sincere and Effective Apology
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
Apologies 101: How to Apologize
Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!
Xenophon Wins Awards For ESG Campaign, Coronavirus Response
Xenophon was the top public relations firm in several award categories including for its ESG campaign, crisis response and public affairs.
The New PR Crisis: Ransomware Attacks During COVID-19
As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.