Old-fashioned compass on a wooden table.

What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.

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Scrabble letters spelling out 'Im sorry'

It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.

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Person speaking to crowd

Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.

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Pray for Damar Hamlin

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

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There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”

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issue management principles

Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.

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Boston Market PR Disaster

Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?

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coronavirus second wave crisis communications

What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!

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ESG Campaign

Xenophon was the top public relations firm in several award categories including for its ESG campaign, crisis response and public affairs.

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ransomware

As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.

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What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.

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PR Crisis Recovery

Five tips for PR Crisis Recovery for lettuce growers, suppliers, and producers to re-establish a positive reputation for Romaine.

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aviation accident
22/22