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The Importance of Integrity-Driven Public Relations | By David Fuscus
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
Nike’s Kaepernick Ad Catches Competition Flat Footed
By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.
