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Data centers collapsed from a neutral economic-development story into a national political flashpoint in roughly two years — a reputational failure driven by secrecy and silence, not a single scandal. Two frames sealed the damage: cost burden (utility bills rose nearly 16% in Indiana and 13% in Virginia) and concealment (NDAs and masked filings). By 2026, 142 activist groups across 42 states were demanding transparency and accountability. The lesson for communicators: social license must be earned before the shovels arrive. Early, continuous engagement, local benefit agreements, and a real point of contact are what separate a neighbor from a defendant.  

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Environmental icons in a diagram via Freepik.

ESG principles have a major impact on a company’s reputation and its bottom line, particularly sustainable business practices. It is critical for organizations to tell a transparent and positive ESG story.

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In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.

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Nike Kaepernick

By embracing the Kaepernick controversy, Nike has essentially forced its competition to make their own hard choices.

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PR Crisis Recovery

Five tips for PR Crisis Recovery for lettuce growers, suppliers, and producers to re-establish a positive reputation for Romaine.

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