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Behavioral Economics and PR – Influences and Heuristics
Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
When Hiding from Tough Questions Creates…More Questions
While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.
What’s the Tea on B2B vs. B2C PR?
The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.
CSR – Good for People, Planet and Profit
Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Creating Organization Value with PR
Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.
It’s All About Message Craftsmanship
Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.
PR Campaigns Inspire Loyalty, Trust
According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Building Stronger Brand Loyalty Through PR
The key to maintaining a successful brand lies in the loyalty consumers have for the organization.
Strengthen Reputation and Popularity with a Purpose-Driven Brand
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Uzbekistan Publishes First-Ever Sovereign ESG Report
Ground-breaking sovereign ESG Report Tracks Progress on Sustainable Development Goals (SDGs) For National and International Stakeholders