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Strategic Messaging

What’s the Tea on B2B vs. B2C PR?

The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.

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B2B B2C Strategic Messaging Strategic Planning

Strategic Messaging

CSR – Good for People, Planet and Profit 

Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.  

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Strategic Messaging Strategic Planning

Media Relations, Media Training, Strategic Messaging

Pitfalls to Avoid

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

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Media Relations Media Training Strategic Messaging

Media Relations, Strategic Messaging

Creating Organization Value with PR

Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

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Analysis Strategic Messaging

Strategic Messaging

It’s All About Message Craftsmanship 

Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.

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Strategic Messaging

Strategic Messaging

PR Campaigns Inspire Loyalty, Trust 

According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity. 

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Strategic Messaging

Strategic Messaging

Building Stronger Brand Loyalty Through PR  

The key to maintaining a successful brand lies in the loyalty consumers have for the organization.

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Brand Loyalty Strategic Messaging

Strategic Messaging

Strengthen Reputation and Popularity with a Purpose-Driven Brand 

A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.

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Strategic Messaging

Crisis Communication, Media Relations, Strategic Messaging

How to Know if Public Relations Can Help Your Brand

PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

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Crisis Communications Media Relations Strategic Messaging

Digital & Social, Strategic Messaging

Social Media Companies Face a Reputation Reckoning

A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.

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Digital & Social Strategic Messaging

Digital & Social, Strategic Messaging

Tap into Influencer Marketing to Strengthen Your PR Campaign  

Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.

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Digital & Social Strategic Messaging

Clients In The News

Uzbekistan Publishes First-Ever Sovereign ESG Report

Ground-breaking sovereign ESG Report Tracks Progress on Sustainable Development Goals (SDGs) For National and International Stakeholders

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ESG Strategic Messaging XS News

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Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

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