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In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
When Politics Hurts Company Reputation
Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
Behavioral Economics and PR – Influences and Heuristics
Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
The Power of Polls to Build Social Media Engagement
Social media polls facilitate participation from customers and gets them engaging with the brand and its content.
When Hiding from Tough Questions Creates…More Questions
While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.
The ‘Tipping Point’ of Virality
“The Tipping Point” is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire – it’s viral.
Viewers Soured Over Lemon’s Take on Haley’s Prime Age
A few weeks ago, CNN This Morning co-anchor Don Lemon made comments saying Republican presidential candidate Nikki Haley was “past her prime” due to her age. His apology, if you can even call it that, was less than “prime.”
What’s the Tea on B2B vs. B2C PR?
The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.
CSR – Good for People, Planet and Profit
Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.
PR Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Creating Organization Value with PR
Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.
It’s All About Message Craftsmanship
Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.
PR Campaigns Inspire Loyalty, Trust
According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Building Stronger Brand Loyalty Through PR
The key to maintaining a successful brand lies in the loyalty consumers have for the organization.
Strengthen Reputation and Popularity with a Purpose-Driven Brand
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Uzbekistan Publishes First-Ever Sovereign ESG Report
Ground-breaking sovereign ESG Report Tracks Progress on Sustainable Development Goals (SDGs) For National and International Stakeholders