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Check mate on chess board.
Strategic Messaging

What’s the Tea on B2B vs. B2C PR?

The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.

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B2B B2C Strategic Messaging Strategic Planning

Computer with screen displaying analytics graphs.
Analytics & Research

A Data-Driven Approach in PR is Key to Influencing Media, Audiences

A data-driven approach is critical for influencing the media and audiences as well as for demonstrating concrete results to clients.

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Analysis analytics data Strategic Planning

Pray for Damar Hamlin
Crisis Communication

In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

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Crisis Communications Crisis Plan Issue Management Rapid Response Strategic Planning

Strategic Messaging

CSR – Good for People, Planet and Profit 

Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.  

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Strategic Messaging Strategic Planning

Public Affairs, Strategic Messaging

It’s Never Too Late to Create a Communications Strategy 

Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.

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Crisis Communications Strategic Planning

Crisis Communication

Amid a Crisis, Know How to Prepare Key Messages

In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.

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Crisis Communications Crisis Plan Strategic Planning

Clients In The News

Uzbekistan, Open for Business 

Cotton Campaign Boycott Lifted: The human rights revolution you don’t know about but should.

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ESG Issue Management Strategic Planning

Crisis Communication

In 2022, Make Your Organization “Crisis-Ready”  

There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”

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Crisis Communications Crisis Plan Issue Management Rapid Response Strategic Planning

Strategic Messaging

Do Less: The Future of Internal Communications

Brevity is the name of the game for capturing employee attention. Revolutionize your internal communications today.

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Email Internal Communications Strategic Planning

climate change
ESG

ESG Strategies Need to Account for Future Climate Change

The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects. 

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Analysis Issue Management Strategic Planning

Back to Work, ESG

COVID Takes ESG Beyond PR and Into Real Action

ESG reporting must be more than a reflection of a desire to do good, but an accurate accounting of the progress on key issues investors believe will provide a good return on their investments.  

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ESG Strategic Planning

Back to Work

Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle

Media outreach was difficult even before the pandemic. Now, the news cycle focuses 24/7 on COVID, making it even more difficult to place an unrelated story.

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Strategic Planning

Back to Work

Airlines Need Crisis Communications Plan as Part of Long-Term Recovery

A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.

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Aviation Crisis Communications Crisis Plan Strategic Planning

coronavirus second wave crisis communications
Back to Work

6 Crisis Communications Steps to Survive the Pandemic’s Second Wave

What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!

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Crisis Communications Crisis Plan Monitoring Rapid Response Strategic Planning

Back to Work

Overcoming PR Challenges in The Wake of The Coronavirus Pandemic

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Media Relations Monitoring Rapid Response Strategic Planning

Back to Work

Six Communications Principles to Manage Customer Expectations During the COVID-19 Pandemic 

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Issue Management Strategic Planning

Crisis Communication

Key Fundamentals of a Crisis Communication Plan

Crisis communication plans are complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.

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Crisis Plan Issue Management Strategic Planning

Crisis Communication

Volkswagen Crisis Communication Failures Never End

What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.

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Analysis Crisis Communications Crisis Plan Issue Management Rapid Response Strategic Planning

Crisis Communication

Amtrak’s Three Keys to Crisis Response

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Strategic Planning

Media Relations

PR Secrets from PR Firms in DC and Around the World

This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.

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Strategic Planning

20/20

Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

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