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The Secret Science Behind Winning Hearts and Minds
Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
Behavioral Economics and PR – Influences and Heuristics
Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
What’s the Tea on B2B vs. B2C PR?
The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
A data-driven approach is critical for influencing the media and audiences as well as for demonstrating concrete results to clients.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
CSR – Good for People, Planet and Profit
Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.
It’s Never Too Late to Create a Communications Strategy
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.
Uzbekistan, Open for Business
Cotton Campaign Boycott Lifted: The human rights revolution you don’t know about but should.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
Do Less: The Future of Internal Communications
Brevity is the name of the game for capturing employee attention. Revolutionize your internal communications today.
ESG Strategies Need to Account for Future Climate Change
The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects.
COVID Takes ESG Beyond PR and Into Real Action
ESG reporting must be more than a reflection of a desire to do good, but an accurate accounting of the progress on key issues investors believe will provide a good return on their investments.
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
Media outreach was difficult even before the pandemic. Now, the news cycle focuses 24/7 on COVID, making it even more difficult to place an unrelated story.
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!
Key Fundamentals of a Crisis Communication Plan
Crisis communication plans are complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
PR Secrets from PR Firms in DC and Around the World
This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.