The PESO Model in PR: Why the Media Lines Have Blurred
You searched for: ""
When Absurdity Is Strategy: The Rules of Humor in a Crisis
You searched for: ""
What Data Centers’ Reputational Collapse Teaches Communicators
You searched for: ""
Can You Hear Me Now? Verizon Falls Short in Crisis Communications Response
You searched for: ""
The Peril of Unverified AI Content
You searched for: ""
2025 Xenophon Summer Intern Reflection
You searched for: ""
Yurii Hrytsak Welcomed as Summer Intern
You searched for: ""
Katie Pflieger Welcomed as Summer Intern
You searched for: ""
AI in Crisis Communications
You searched for: ""
Sydney Crosby Welcomed as Senior Associate
You searched for: ""
The Value of B2B Influencer Marketing
You searched for: ""
Combatting Deepfakes: A Strategic Approach To Avoid a Crisis
You searched for: ""
Building PR Skills In an AI Era
You searched for: ""
Mastering Social Media Crisis Management
You searched for: ""
Startups and Small Businesses: Building a Brand Without Breaking the Bank
You searched for: ""
What is BlueSky? Exploring the Rising Social Media Alternative
You searched for: ""
Prevent a Misinformation Communications Crisis in 2025
You searched for: ""
The Freedom That AI Provides in PR
You searched for: ""
Calm, Cool and Collected: Crisis Mode
You searched for: ""
PRGN Expands Global Network with New Member Agencies
You searched for: ""
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
You searched for: ""
Essential Crisis Communication Strategies for Hurricane Season
You searched for: ""
Navigating PR in an Election Year with David Fuscus
You searched for: ""
Social Listening for Brands
You searched for: ""
Celebrating Excellence in ESG Reporting: The Integrity Star Award Winners Announced
You searched for: ""
Corporate Messaging Missteps
You searched for: ""
Eco-Extremism: Effective and a PR Nightmare
You searched for: ""
Media Tips from the 2024 Olympics
You searched for: ""
Enhancing PR and Building Connections Through Storytelling
You searched for: ""
Anna Hirst Welcomed As Account Coordinator
You searched for: ""
What Is a Communications Audit & Why You Need It
You searched for: ""
Media Monitoring vs. Media Listening for Effective Communication Strategy
You searched for: ""
Blending Marketing and PR for Brand Success
You searched for: ""
Unlocking Success: The Art of Timing A Good News Press Release
You searched for: ""
Embracing AI in Media Relations: The Future of PR
You searched for: ""
Strengthening Leadership Presence Through Media Training
You searched for: ""
Navigating through A Crisis with the 5 As Approach
You searched for: ""
Lessons from a High-Profile PR Crisis and the Role of Communication Leaders
You searched for: ""
Muck Rack’s 2024 Report Highlights Changing Journalism, PR Landscape
You searched for: ""
Women’s History Month Tribute: A Conversation with Women of Xenophon
You searched for: ""
A Masterclass in Crisis Communications
You searched for: ""
Help or Hurt Their Reputation, Celebrities Cosplay the Working Class for Publicity
You searched for: ""
Crisis Communication Do’s and Don’ts in Social Media Era
You searched for: ""
Celebrities Win Big in 2024 Super Bowl
You searched for: ""
Understanding the Challenges of Earned Media In 2023: Navigating the Rise of Pay-to-Play
You searched for: ""
Marketing at the Goal Line: Pop-Tarts’ Creative Play in College Football
You searched for: ""
Understanding the Challenges of Earned Media in 2023: Tackling Trade Media
You searched for: ""
With Loss of Advertisers and Concerns for Brand Safety, X is On the Way Out
You searched for: ""
Understanding the Challenges of Earned Media in 2023: National vs Local Media
You searched for: ""
Xenophon’s 2023 Reflections and Exciting Initiatives for 2024
You searched for: ""
Understanding the Challenges of Earned Media in 2023
You searched for: ""
Measuring Results in Public Relations in 2024
You searched for: ""
Gen Z Entering the Workforce: Embracing Change, Technology, and New Perspectives at Xenophon
You searched for: ""
Xenophon President David Fuscus to be inducted Into PRSA National Capital Public Relations Hall of Fame
You searched for: ""
How to Write a Press Release
You searched for: ""
Mid-Atlantic MarCom Summit 2023 Takeaways (Part 1)
You searched for: ""
Five Laws of Crisis Communications
You searched for: ""
Key Fundamentals of a Crisis Communication Plan
You searched for: ""
Mastering Social Media Strategy: Tools Every Business Needs in 2023
You searched for: ""
Beyond Words: The Visual Art of Successful Media Interviews
You searched for: ""
Meet Caitlin: A Dedicated Intern with a Passion for Making a Difference
You searched for: ""
Crises Are No Longer Abnormal, They’re the Norm
You searched for: ""
David Fuscus on Leading PRGN: Challenges, Triumphs, and the Path Ahead
You searched for: ""
Unlocking the Power of Generative AI in Public Relations: A Deep Dive into ChatGPT
You searched for: ""
How Media Cutbacks Affect PR Efforts in 2023 and Beyond
You searched for: ""
A Barbie Summer: How Storytelling Revitalized the Film Industry
You searched for: ""
Tailored Tastes: How Our Team Stays Informed
You searched for: ""
How To: Put Out a Press Release
You searched for: ""
Building a Media List
You searched for: ""
In Current Political Climate, Plan for Backlash to Avoid PR Crises
You searched for: ""
When Politics Hurts Company Reputation
You searched for: ""
Brianna Guevara Welcomed as New Xenophon Strategies Intern
You searched for: ""
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
You searched for: ""
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
You searched for: ""
Muck Rack Report Presents Challenges, Opportunities for PR Pros
You searched for: ""
The Secret Science Behind Winning Hearts and Minds
You searched for: ""
Behavioral Economics and PR – Influences and Heuristics
You searched for: ""
Buckle Up: Changes Coming to ESG Reporting in the U.S.
You searched for: ""
Why Do US Companies Fair Poorly in Global ESG Ranking?
You searched for: ""
ESG Reporting Tsunami Threatens U.S. Companies
You searched for: ""
The Power of Polls to Build Social Media Engagement
You searched for: ""
When Hiding from Tough Questions Creates…More Questions
You searched for: ""
The ‘Tipping Point’ of Virality
You searched for: ""
Sustainable Investing Changes on the Horizon
You searched for: ""
The Rise of Deinfluencing and How Brands Can Benefit
You searched for: ""
For Insights within the Communications Industry, try these PR Podcasts
You searched for: ""
ESG Materiality Assessments Are Critical to Determining Risks
You searched for: ""
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
You searched for: ""
Crafting a Sincere and Effective Apology
You searched for: ""
Xenophon Strategies: PRGN’s Washington, DC PR Firm
You searched for: ""
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
You searched for: ""
What’s the Tea on B2B vs. B2C PR?
You searched for: ""
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
You searched for: ""
Apologies 101: How to Apologize
You searched for: ""
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
You searched for: ""
Give and You Shall Receive [Media Coverage]
You searched for: ""
Announcing Layoffs is Never Easy, But Those Impacted Come First
You searched for: ""
Good, Bad and Ugly ESG Reporting
You searched for: ""
CSR – Good for People, Planet and Profit
You searched for: ""
PR Pitfalls to Avoid
You searched for: ""
Spicing Up Social Media with Humor and Human Nature
You searched for: ""
When A Celebrity Partnership Goes South, Take Swift Action
You searched for: ""
In a Crisis, Define the Narrative Before It’s Defined by Others
You searched for: ""
Creating Organization Value with PR
You searched for: ""
It’s All About Message Craftsmanship
You searched for: ""
PR Campaigns Inspire Loyalty, Trust
You searched for: ""
Three Essential Books for Public Relations Professionals
You searched for: ""
Media Outreach Begins with a Strong Media List
You searched for: ""
Spokespersons: Don’t Limit Yourself to Just One
You searched for: ""
Building Stronger Brand Loyalty Through PR
You searched for: ""
Strengthen Reputation and Popularity with a Purpose-Driven Brand
You searched for: ""
How to Know if Public Relations Can Help Your Brand
You searched for: ""
Social Media Companies Face a Reputation Reckoning
You searched for: ""
Xenophon Welcomes Annie Buschman to Staff
You searched for: ""
Tap into Influencer Marketing to Strengthen Your PR Campaign
You searched for: ""
To PR Pros, Subject Relevancy is Most Important When Pitching Media
You searched for: ""
Challenges Persist for PR Pros in 2022
You searched for: ""
Get Smart – Artificial Intelligence and Machine Learning Help Detect and Mitigate Potential Threats
You searched for: ""
Through Media Training, Be Equipped to Handle Interviews
You searched for: ""
Have Data to Share? It Can Help with Your PR Efforts
You searched for: ""
Matt Smith Welcomed as New Hire at Xenophon
You searched for: ""
Success in Media Pitching Doesn’t Come Easy – Especially These Days
You searched for: ""
It’s Never Too Late to Create a Communications Strategy
You searched for: ""
Amid a Crisis, Know How to Prepare Key Messages
You searched for: ""
Uzbekistan, Open for Business
You searched for: ""
Blockchain for ESG Builds Trust
You searched for: ""
In 2022, Make Your Organization “Crisis-Ready”
You searched for: ""
#HashtagsArentDead, We Need to Use Them Better
You searched for: ""
GenZ’s Authentic Preferences are Changing the Social Media Landscape
You searched for: ""
Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
You searched for: ""
Be Flexible with the Unreliable Nature of PR in 2022
You searched for: ""
Lithuania Leads With 58% Of All Scientists Women
You searched for: ""
Following Podcasters’ Preferences Can Help Pitch Success
You searched for: ""
Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
You searched for: ""
ISSB ESG Framework to Create a Greener Economy and Halt Greenwashing
You searched for: ""
Do Less: The Future of Internal Communications
You searched for: ""
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
You searched for: ""
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
You searched for: ""
Shatner, Bezos, and the Most Awkward Interview in History.
You searched for: ""
ESG Strategies Need to Account for Future Climate Change
You searched for: ""
2021 Survey: 65% of Flyers Support Vaccine Passports
You searched for: ""
With Blogs’ Long History They’re More Relevant Today Than Ever
You searched for: ""
Airlines Look to Boost Confidence with Travelers Ahead of FDA Approval
You searched for: ""
Xenophon Analytics
You searched for: ""
Aviation Puts New Emphasis on Climate-Related ESG
You searched for: ""
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
You searched for: ""
Olivia Rodrigo Encourages People to Get COVID Vaccinations
You searched for: ""
Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
You searched for: ""
Give Your TikTok Account a Personality, Authenticity
You searched for: ""
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
You searched for: ""
Mandatory Media Obligations in Sports: Are They Needed?
You searched for: ""
Xenophon Welcomes Paige Grande to Staff
You searched for: ""
To Make Your Pitch Successful; Timing is Critical to Break Through the Clutter
You searched for: ""
Top 10 Covid-19 Vaccine Promotions
You searched for: ""
Twitter has value to Journalists Even If Organizations Are Reluctant
You searched for: ""
94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
You searched for: ""
David Fuscus Named President-elect of The Public Relations Global Network
You searched for: ""
Business Travelers Trust Airlines During Pandemic
You searched for: ""
Patagonia’s ESG Hurts Brands, Keeps Footprint Down
You searched for: ""
The Difference Between ESG, CSR and Philanthropy
You searched for: ""
ESG Reporting
You searched for: ""
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
You searched for: ""
David Fuscus Named 2020 Crisis Executive of the Year
You searched for: ""
Uzbekistan Publishes First-Ever Sovereign ESG Report
You searched for: ""
If You’re Going to Fly, Take Precautions to Increase Safety
You searched for: ""
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
You searched for: ""
Xenophon Met The Year of Crisis Head On
You searched for: ""
The Coronavirus Vaccines Explained
You searched for: ""
How Did the Sony PS5 Become The Hottest Gift of 2020?
You searched for: ""
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
You searched for: ""
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
You searched for: ""
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
You searched for: ""
New Study Correlates Gyms, Restaurants and Other Services to 80% of COVID Cases
You searched for: ""
Xenophon Wins Awards For ESG Campaign, Coronavirus Response
You searched for: ""
The New PR Crisis: Ransomware Attacks During COVID-19
You searched for: ""
Why Most C-SUITE Executives Are Terrible at Social Media
You searched for: ""
National Survey: Overwhelming Support for Horse Racing Safety Reform
You searched for: ""
2020 Survey: Frequent Flyers Plan to Fly Again Within Six Months
You searched for: ""
Uzbekistan Launches Economic Development Campaign
You searched for: ""
Social Media Engagement Drops to Lowest Rate in 2020
You searched for: ""
Xenophon Launches 2020 Hurricane Preparedness Plan Services
You searched for: ""
How to Sort Out Coronavirus Myths and Facts
You searched for: ""
The Friday News Dump – Does It Work?
You searched for: ""
Harvard School of Public Health Shares A Way Through COVID
You searched for: ""
Celebrate Memorial Day at the Swimming Pool or Beach with Social Distancing
You searched for: ""
Overcoming PR Challenges in The Wake of The Coronavirus Pandemic
You searched for: ""
As States Re-Open Understanding COVID Predictions Can Be Lifesaving
You searched for: ""
Social Listening Can Help Companies Move Forward from the Pandemic
You searched for: ""
Expect Longer Lines and Waits at Airports Post-Covid-19 Pandemic
You searched for: ""
COVID Changes Our Go-To Sources for News and Where Firms Target Outreach
You searched for: ""
Six Communications Principles to Manage Customer Expectations During the COVID-19 Pandemic
You searched for: ""
Media Pitching During the Pandemic? Keep it Relevant and Altruistic
You searched for: ""
Cleaning, Disinfecting and Sanitizing. Yes, There’s a Difference.
You searched for: ""
Quarantine Fatigue: The New “Are We There Yet?”
You searched for: ""
Could the Future Travel Experience Include Masks, Temperature Scans and Immunity Passports?
You searched for: ""
To Standout During a Pandemic, Provide Services Your Consumers Can Use
You searched for: ""
When Can We Re-Open? Watch the Data.
You searched for: ""
Having a Business Continuity Plan During and After the Pandemic
You searched for: ""
Eldorado Resorts Hires Xenophon Strategies for Crisis Communications
You searched for: ""
Bio-Med Devices Hires Xenophon Strategies for Communications Support
You searched for: ""
Xenophon Strategies to Provide Crisis Communications Response for Caesars Entertainment
You searched for: ""
Xenophon’s COVID Crisis Response Team Taps Dr. David Hamer as Lead Medical Expert
You searched for: ""
Marketing During a Pandemic – Should it be Done?
You searched for: ""
The Importance of Communicating with Customers During the Pandemic
You searched for: ""
Healthy Practices Maximize Employee’s Ability to Return to Work
You searched for: ""
Medical Expertise Is Essential to The C-Suite During COVID-19
You searched for: ""
Quarantine Time as Back to Work Prep-time
You searched for: ""
When Social Distancing Relaxes, Public Hand Hygiene Stations Need to Be Everywhere
You searched for: ""
Coronavirus Response
You searched for: ""
Working from Home During Coronavirus Quarantine
You searched for: ""
The Importance of Integrity-Driven Public Relations | By David Fuscus
You searched for: ""
Xenophon Wins Global Public Relations Awards
You searched for: ""
NEC facility to demonstrate biometric technologies for federal government
You searched for: ""
Key racing industry groups back Thoroughbred Safety Coalition
You searched for: ""
Advocates step up efforts for horse racing reform bill after more deaths
You searched for: ""
A Cook’s Tour of America by Train
You searched for: ""
2019 Survey: Air Passengers Believe “Airport of the Future” Will Improve Travel
You searched for: ""
Xenophon’s Public Relations Global Network Adds PR Agency Offices in India and Georgia
You searched for: ""
Public Relations Global Network Selects First Executive Director
You searched for: ""
Nike’s Kaepernick Ad Catches Competition Flat Footed
You searched for: ""
Volkswagen Crisis Communication Failures Never End
You searched for: ""
Coastal States Brace for Near- or Above-Normal Hurricane Season
You searched for: ""
Spot News: When sharing a drink on a plane can send us all to jail
You searched for: ""
PR Crisis Recovery: Is it Safe to Eat Caesar Salad?
You searched for: ""
Come Sail Away
You searched for: ""
Spot News: Southwest Airlines
You searched for: ""
NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
You searched for: ""
Energy News & Information: Bringing Order to Chaos
You searched for: ""
Amtrak’s Three Keys to Crisis Response
You searched for: ""
Media Monday – Laura Davison
You searched for: ""
When You Will Ride in a Flying Car
You searched for: ""
Is PR Measurement Worth It?
You searched for: ""
With Great Power Comes Great (Corporate Social) Responsibility
You searched for: ""
PR Secrets from PR Firms in DC and Around the World
You searched for: ""
Aviation PR & Aerospace
You searched for: ""
Xenophon Handles Crisis Communication in Canadian Aviation Accident
You searched for: ""
Xenophon Wins Public Affairs Campaign of the Year
You searched for: ""
100 Year Storms: Hurricanes Irma and Harvey. A How-to-Help Guide by a Crisis Communication Pro
You searched for: ""
Xenophon Provides Communication Support for Airbus Aerial During Hurricane Irma
You searched for: ""
Crisis Communication & Hurricanes
You searched for: ""
Vision and Mission Statements: The Basics
You searched for: ""
Xenophon Provides Crisis Communications Support for YMCA of Metropolitan Washington
You searched for: ""
Bloody Incident Will Haunt United Airlines
You searched for: ""
What We Do
You searched for: ""
Albertson’s Bungles Data Breach PR
You searched for: ""
Fixing Data Breach PR
You searched for: ""
The Worst PR Campaign Ever
You searched for: ""
- All
- Aviation & Aerospace
- Clients In The News
- COVID: Back to Work
- Creative Services
- Crisis Communication
- Digital & Social
- ESG
- Media Monday
- Media Relations
- Media Training
- Public Affairs
- Strategic Messaging
- Technology
- Uncategorized
- XS News
2020 Survey: Frequent Flyers Plan to Fly Again Within Six Months
More than 60% of frequent flyers want contactless technology and four other health measures to protect against COVID-19. Check out the survey.
2019 Survey: Air Passengers Believe “Airport of the Future” Will Improve Travel
Xenophon’s 2019 Frequent flyer survey showed overwhelming support for an “airport of the future” that uses opt-in facial recognition to combat their #1 annoyance: lines.