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The Rise of Deinfluencing and How Brands Can Benefit
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
For Insights within the Communications Industry, try these PR Podcasts
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.