With Blogs’ Long History They’re More Relevant Today Than Ever
Five Strategic Reason Your Organization Should Have a Blog
In today’s world of fast-paced communications, there is more than one way for companies to connect directly to their audiences, which of course, is incredibly important for modern consumers. From traditional PR approaches to the latest and greatest social media platform, there are perks to each and every way you go when you communicate.
But what about blogging? Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication. Many undervalue or overlook blogs, especially since they allow smaller organizations to share exactly what they want with their consumers.
If any companies, nonprofits or other organizations are wondering why they ought to start a blog, here are five strategic reasons why they should:
- A blog can increase website traffic via SEO (Search Engine Optimization). Every organization wants more visitors coming to their website, right? It’s not easy when modern websites are sleek and limited in number of webpages. Having a blog allows organizations to optimize a website for search engines like Google because each new post is one more way to place key words on your site that will then show up in a web search.
- A blog helps build backlinks. Like the above point, increasing traffic to one’s website is important, and blogs can also help do this through backlinks or inbound links. There are a couple ways this works, but one way is to include links in a blog that mention other companies and organizations (they’ll appreciate that). The other way it works is by writing blogs that other organizations take notice of, and they then want to share and link to. With all these links going every which way, backlinks can help with a website’s SEO, and ultimately get your website more visitors.
- A blog, and blogging regularly, demonstrates thought leadership. Publishing regular content that provides unique and valuable insights via blog is a way to showcase your experience and thought leadership in your field. This is an important quality to establish with potential new businesses as it could separate one business from the other.
- A blog allows for sharing news, updates and behind the scenes. It’s not always easy for companies to get in the press, especially if what they want to share isn’t incredibly newsworthy. And it’s not always fitting to place longer pieces on social media since people on Twitter or TikTok are looking for quick content. So, blogs can be a great way for organizations to share important news and updates without worrying about their quote making the press, or the character limits of a Tweet. In the same manner, a blog can help organizations show a different side of itself that wouldn’t be seen otherwise.
- A blog can lead to social media content. If you’re struggling to post to social media with new content, a blog can be a great starter. First, a new blog by itself can be a social media post – easy. But secondly, blogs can be repurposed, or content can be pulled from a blog in order to make several posts that span a few days or a couple of weeks. For example, each of the five points made in this blog can be repurposed as five different social media posts. And having more social media posts will ultimately increase the amount of awareness surrounding your organization, likely bringing more people to your site.
Xenophon’s own blog is one that the firm has been producing and enhancing over the years, but countless companies and nonprofits across the world blog. Consider reading this all the proof you need that blogs increase organizational awareness.
So, in addition to these key factors in helping guide blog development, five recommended blogs to visit include: