Awareness. If enough Americans knew about this one simple fact—cost savings–then public and elected officials would have the “air cover” they need to make it happen. Xenophon designed and implemented a media relations strategy that established credibility in local and regional outlets, first. But, which led to feature-length Opinion stories in nearly every major market daily newspaper in the county—all of which advocated substantially for the dollar coin. Subsequently, bills were introduced in both the U.S. House and Senate and the initiative continues to gather steam at a grassroots level despite well-funded opposition from the paper lobby.