Integrated Public Affairs

Integrated Public Affairs

The issue.

SKYROCKETING OIL PRICES DUE TO RAMPANT SPECULATION

In 2011, America was faced with a serious financial crisis as rampant speculation in the oil markets sent fuel prices skyrocketing artificially.

A coalition led by the commercial airline industry trade group, a Xenophon client, embarked on an integrated marketing, branded campaign known as, “Stop Oil Speculation Now,” or S.O.S Now.  The branded campaign used paid advertising, digital outreach, media relations, grassroots organizing, public and government affairs, to deliver a new law that curbed this predatory practice.  For its work on this campaign, Xenophon was awarded the PRSA’s prestigious “Silver Anvil” award for the best Integrated Marketing campaign of the year.

The solution.

CREATE A COALITION TO ADVOCATE FOR NEW LEGISLATION

How we did it.

THE FOLLOWING TACTICS WERE KEY TO THE SUCCESS OF THIS PROGRAM

24-hr On-Call Support
Advertising
Integrated Campaigns
Media Mapping
Message Development
Message Testing
News & Social Analysis
News Creation
Op-Eds & Columnists
Polling & Focus Groups
Regulators
Social Media
Strategic Counsel
Third Party Advocacy
Video
Web Design
XenWatch™: News and Digital Monitoring & Analysis
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