Xenophon Strategies to Provide Crisis Communications Response for Caesars Entertainment
COVID-19 Crisis Response Team to Keep Caesars’ Staff and Customers Safe Through Pandemic
WASHINGTON, D.C. – Xenophon Strategies and the firm’s COVID-19 Crisis Communications Response Team has been hired to provide communications support for Caesars Entertainment Corporation during the coronavirus, COVID-19, pandemic. Caesars management will rely on Xenophon for a range of crisis communications support to ensure that Caesars’ staff, family members and the company’s customers are safely navigating these challenging times.
“Caesars Entertainment is a major employer for thousands of people, and our experience in communicating during major crises will be essential to the company, its staff and their customers long-term,” said Xenophon Strategies President and CEO David Fuscus.
Xenophon’s efforts in supporting Caesars will be to provide the company with medical expertise from healthcare professionals as part of the firm’s COVID-19 Crisis Communications Response Team. This specialized team includes two health professionals with more than 40 years of combined experience in infectious diseases: Dr. Davidson Hamer, a board-certified specialist in infectious diseases and a Professor of Global Health and Medicine at the Boston University School of Public Health, and Dr. Brooke Nichols, a health economist and infectious disease mathematical modeler and Assistant Professor at the Boston University School of Public Health’s Department of Global Health.
The COVID-19 Response Team, which will be led by Mr. Fuscus and other Xenophon executives including Mark Hazlin and Jennifer Lay, will also focus on the development of a business continuity plan that successfully guides Caesars through the challenges of this pandemic. In addition, Xenophon will provide other crisis communications services, including public engagement, proactive messages and outreach, collateral material creation and more.
“Xenophon’s COVID-19 Crisis Communications Response Team will be able to provide Caesars with critical and timely information and materials that will help the company move forward through the pandemic,” said Mr. Fuscus.
Xenophon Strategies’ crisis communications work has been employed in some of the largest and most difficult crises for dozens of clients over the past 20 years. Crises include the U.S. airline industry following 9/11, the SARS pandemic, mercury poisoning prevention for the U.S. Centers for Disease Control, and dozens of major natural disasters for The Salvation Army, including Hurricane Katrina, the Haiti earthquake and Midwest tornadoes.
About Xenophon Strategies
Xenophon Strategies is headquartered in Washington, D.C., and represents clients from the U.S./Canada, Asia, Central Asia and Europe. Xenophon is a member of the Public Relations Global Network and has 50 sister firms around the globe. More information can be found at www.XenophonStrategies.com.
About Caesars Entertainment Corporation
Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions.