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Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
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FEATURED POSTS
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.