FEATURED POSTS

From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics

Computer with graphs on screen via Carlos Muza on Unsplash

Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”

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A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences

Man in suit touching neck with arrows and question marks

Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.

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Analytics & Research

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FEATURED POSTS

From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics

Computer with graphs on screen via Carlos Muza on Unsplash

Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”

Read more

A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences

Man in suit touching neck with arrows and question marks

Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.

Read more

Muck Rack Report Presents Challenges, Opportunities for PR Pros

Stack of newspapers via Waldemar on Unsplash

In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.

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