Messages & Strategy At Their Best
Messaging Differentiates PR Firms in DC
Defining The Narrative.
At the core of every communications effort is messages and narrative: what is the story that we want to tell? How do we make it interesting? In today’s world, people are bombarded with so much information that their instinct is to first shut everything out, then choose what to consume. Xenophon excels at come up with a core narrative that shapes issues to be interesting, credible and compelling.