Defining The Narrative

At the core of every communications effort is messages and narrative: what is the story that we want to tell? How do we make it interesting? In today’s world, people are bombarded with so much information that their instinct is to first shut everything out, then choose what to consume. Xenophon excels at come up with a core narrative that shapes issues to be interesting, credible and compelling.

Tactics

Message Development

Xenophon generally runs a half day facilitated messaging session with clients in which we dissect issues and put them together into a compelling narrative. It’s followed by a suite of materials to convey our messages across all media.

Message Testing

Frequently we will work with top research firms to test messaging in a number of different forums: qualitative (Focus Groups); quantitative (Polling) or with a panel of issue experts (on-line). Tested messages mean effective messages.

Strategic Counsel

Strategy is what we want to do and tactics are how we are going to do it. Xenophon excels in developing innovative strategies that communicate directly with the audience we need to influence.

[wpforms id="11393" title="false" description="false"]
<div class="wpforms-container wpforms-container-full" id="wpforms-11393"><form id="wpforms-form-11393" class="wpforms-validate wpforms-form" data-formid="11393" method="post" enctype="multipart/form-data" action="/services/strategic-messaging/" data-token="636f704635cf43afd1e4a288601d3fb0"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-field-container"><div id="wpforms-11393-field_0-container" class="wpforms-field wpforms-field-name name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-11393-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-11393-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-11393-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-11393-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-11393-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-11393-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-11393-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-11393-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-11393-field_7-container" class="wpforms-field wpforms-field-text" data-field-id="7"><label class="wpforms-field-label" for="wpforms-11393-field_7">Title &amp; Organization <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-11393-field_7" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][7]" required></div><div id="wpforms-11393-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label" for="wpforms-11393-field_2">What&#039;s the situation? <span class="wpforms-required-label">*</span></label><textarea id="wpforms-11393-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></textarea></div><div id="wpforms-11393-field_4-container" class="wpforms-field wpforms-field-checkbox wpforms-list-2-columns" data-field-id="4"><label class="wpforms-field-label" for="wpforms-11393-field_4">I need:</label><ul id="wpforms-11393-field_4"><li class="choice-9 depth-1"><input type="checkbox" id="wpforms-11393-field_4_9" name="wpforms[fields][4][]" value="COVID-19 Response" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_9">COVID-19 Response</label></li><li class="choice-5 depth-1"><input type="checkbox" id="wpforms-11393-field_4_5" name="wpforms[fields][4][]" value="Get Me In/Out of the News" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_5">Get Me In/Out of the News</label></li><li class="choice-6 depth-1"><input type="checkbox" id="wpforms-11393-field_4_6" name="wpforms[fields][4][]" value="Public &amp; Media Relations" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_6">Public &amp; Media Relations</label></li><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-11393-field_4_1" name="wpforms[fields][4][]" value="Crisis &amp; Issues" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_1">Crisis &amp; Issues</label></li><li class="choice-7 depth-1"><input type="checkbox" id="wpforms-11393-field_4_7" name="wpforms[fields][4][]" value="Influencing Congress &amp; Regulators" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_7">Influencing Congress &amp; Regulators</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-11393-field_4_2" name="wpforms[fields][4][]" value="Marketing" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_2">Marketing</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-11393-field_4_3" name="wpforms[fields][4][]" value="Social &amp; Digital Media" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_3">Social &amp; Digital Media</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-11393-field_4_4" name="wpforms[fields][4][]" value="Media Training" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_4">Media Training</label></li><li class="choice-8 depth-1"><input type="checkbox" id="wpforms-11393-field_4_8" name="wpforms[fields][4][]" value="Websites, Videos &amp; Creative" ><label class="wpforms-field-label-inline" for="wpforms-11393-field_4_8">Websites, Videos &amp; Creative</label></li></ul></div><div id="wpforms-11393-field_5-container" class="wpforms-field wpforms-field-radio" data-field-id="5"><label class="wpforms-field-label" for="wpforms-11393-field_5">I would like for you to... <span class="wpforms-required-label">*</span></label><ul id="wpforms-11393-field_5" class="wpforms-field-required"><li class="choice-1 depth-1"><input type="radio" id="wpforms-11393-field_5_1" name="wpforms[fields][5]" value="Send Me Information" required ><label class="wpforms-field-label-inline" for="wpforms-11393-field_5_1">Send Me Information</label></li><li class="choice-2 depth-1"><input type="radio" id="wpforms-11393-field_5_2" name="wpforms[fields][5]" value="Call me" required ><label class="wpforms-field-label-inline" for="wpforms-11393-field_5_2">Call me</label></li></ul></div></div><div class="wpforms-field wpforms-field-hp"><label for="wpforms-11393-field-hp" class="wpforms-field-label">Phone</label><input type="text" name="wpforms[hp]" id="wpforms-11393-field-hp" class="wpforms-field-medium"></div><div class="wpforms-submit-container" ><input type="hidden" name="wpforms[id]" value="11393"><input type="hidden" name="wpforms[author]" value="1"><input type="hidden" name="wpforms[post_id]" value="10005"><button type="submit" name="wpforms[submit]" class="wpforms-submit om-trigger-conversion" id="wpforms-submit-11393" value="wpforms-submit" aria-live="assertive" data-alt-text="Sending..." data-submit-text="Submit">Submit</button></div></form></div> <!-- .wpforms-container -->