Some say that journalism is dying, we disagree. Quality news outlets and journalists are becoming more important because they have credibility and drive both digital and social content. In a world where so much news is consumed online, people must constantly determine whether or not a story, blog or social post is credible. Professional journalists, especially from well-known, quality, outlets are gaining greater influence because of the public’s thirst for credibility. No firm is better at impacting news and journalists than Xenophon; it is something we do every day.
A recent Pew Research Center study ranked the top national press stories of the previous decade: Xenophon substantially worked on 15 of 24 for our clients. Whether it’s The Wall Street Journal, 60 Minutes or specialized industry publications, we have decades of experience working with journalists. Some clients want to get into the news, some want to get out of the news; we are experts at doing both.