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Digital & Social

Spicing Up Social Media with Humor and Human Nature 

Authenticity and building a human connection online can be even more important than the content or tone of the message. 

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Digital & Social

Digital & Social, Strategic Messaging

Social Media Companies Face a Reputation Reckoning

A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.

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Digital & Social Strategic Messaging

Digital & Social, Strategic Messaging

Tap into Influencer Marketing to Strengthen Your PR Campaign  

Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.

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Digital & Social Strategic Messaging

Digital & Social

Have Data to Share? It Can Help with Your PR Efforts

Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.

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Digital & Social Media Relations

ESG

Blockchain for ESG Builds Trust

Blockchain technology can bring an added level of transparency, verifiable evidence, and credibility to ESG reporting.

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Digital & Social ESG

Digital & Social

#HashtagsArentDead, We Need to Use Them Better 

Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.

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Digital & Social

Digital & Social

GenZ’s Authentic Preferences are Changing the Social Media Landscape

GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.

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Digital & Social

Media Relations

Be Flexible with the Unreliable Nature of PR in 2022

If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters

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Crisis Communications Digital & Social Media Relations

Back to Work

Social Media Engagement Drops to Lowest Rate in 2020

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Digital & Social

Back to Work

COVID Changes Our Go-To Sources for News and Where Firms Target Outreach

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Digital & Social Media Relations

XS News

Xenophon Wins Global Public Relations Awards

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Awards Branding Digital & Social Integrated Marketing Media Relations Rail Passengers Association

Aviation & Aerospace

Come Sail Away

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Airbus Digital & Social

12/12

Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

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