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Authenticity and building a human connection online can be even more important than the content or tone of the message.
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters