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In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
When Politics Hurts Company Reputation
Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
The ‘Tipping Point’ of Virality
“The Tipping Point” is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire – it’s viral.
The Rise of Deinfluencing and How Brands Can Benefit
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
Viewers Soured Over Lemon’s Take on Haley’s Prime Age
A few weeks ago, CNN This Morning co-anchor Don Lemon made comments saying Republican presidential candidate Nikki Haley was “past her prime” due to her age. His apology, if you can even call it that, was less than “prime.”
Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Blockchain for ESG Builds Trust
Blockchain technology can bring an added level of transparency, verifiable evidence, and credibility to ESG reporting.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ’s Authentic Preferences are Changing the Social Media Landscape
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
Be Flexible with the Unreliable Nature of PR in 2022
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters
