The PESO Model in PR: Why the Media Lines Have Blurred
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When Absurdity Is Strategy: The Rules of Humor in a Crisis
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What Data Centers’ Reputational Collapse Teaches Communicators
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Can You Hear Me Now? Verizon Falls Short in Crisis Communications Response
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The Peril of Unverified AI Content
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2025 Xenophon Summer Intern Reflection
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Yurii Hrytsak Welcomed as Summer Intern
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Katie Pflieger Welcomed as Summer Intern
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AI in Crisis Communications
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Sydney Crosby Welcomed as Senior Associate
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The Value of B2B Influencer Marketing
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Combatting Deepfakes: A Strategic Approach To Avoid a Crisis
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Building PR Skills In an AI Era
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Mastering Social Media Crisis Management
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Startups and Small Businesses: Building a Brand Without Breaking the Bank
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What is BlueSky? Exploring the Rising Social Media Alternative
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Prevent a Misinformation Communications Crisis in 2025
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The Freedom That AI Provides in PR
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Calm, Cool and Collected: Crisis Mode
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PRGN Expands Global Network with New Member Agencies
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Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
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Essential Crisis Communication Strategies for Hurricane Season
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Navigating PR in an Election Year with David Fuscus
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Social Listening for Brands
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Celebrating Excellence in ESG Reporting: The Integrity Star Award Winners Announced
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Corporate Messaging Missteps
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Eco-Extremism: Effective and a PR Nightmare
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Media Tips from the 2024 Olympics
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Enhancing PR and Building Connections Through Storytelling
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Anna Hirst Welcomed As Account Coordinator
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What Is a Communications Audit & Why You Need It
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Media Monitoring vs. Media Listening for Effective Communication Strategy
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Blending Marketing and PR for Brand Success
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Unlocking Success: The Art of Timing A Good News Press Release
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Embracing AI in Media Relations: The Future of PR
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Strengthening Leadership Presence Through Media Training
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Navigating through A Crisis with the 5 As Approach
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Lessons from a High-Profile PR Crisis and the Role of Communication Leaders
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Muck Rack’s 2024 Report Highlights Changing Journalism, PR Landscape
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Women’s History Month Tribute: A Conversation with Women of Xenophon
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A Masterclass in Crisis Communications
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Help or Hurt Their Reputation, Celebrities Cosplay the Working Class for Publicity
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Crisis Communication Do’s and Don’ts in Social Media Era
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Celebrities Win Big in 2024 Super Bowl
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Understanding the Challenges of Earned Media In 2023: Navigating the Rise of Pay-to-Play
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Marketing at the Goal Line: Pop-Tarts’ Creative Play in College Football
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Understanding the Challenges of Earned Media in 2023: Tackling Trade Media
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With Loss of Advertisers and Concerns for Brand Safety, X is On the Way Out
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Understanding the Challenges of Earned Media in 2023: National vs Local Media
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Xenophon’s 2023 Reflections and Exciting Initiatives for 2024
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Understanding the Challenges of Earned Media in 2023
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Measuring Results in Public Relations in 2024
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Gen Z Entering the Workforce: Embracing Change, Technology, and New Perspectives at Xenophon
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Xenophon President David Fuscus to be inducted Into PRSA National Capital Public Relations Hall of Fame
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How to Write a Press Release
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Mid-Atlantic MarCom Summit 2023 Takeaways (Part 1)
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Five Laws of Crisis Communications
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Key Fundamentals of a Crisis Communication Plan
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Mastering Social Media Strategy: Tools Every Business Needs in 2023
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Beyond Words: The Visual Art of Successful Media Interviews
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Meet Caitlin: A Dedicated Intern with a Passion for Making a Difference
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Crises Are No Longer Abnormal, They’re the Norm
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David Fuscus on Leading PRGN: Challenges, Triumphs, and the Path Ahead
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Unlocking the Power of Generative AI in Public Relations: A Deep Dive into ChatGPT
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How Media Cutbacks Affect PR Efforts in 2023 and Beyond
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A Barbie Summer: How Storytelling Revitalized the Film Industry
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Tailored Tastes: How Our Team Stays Informed
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How To: Put Out a Press Release
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Building a Media List
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In Current Political Climate, Plan for Backlash to Avoid PR Crises
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When Politics Hurts Company Reputation
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Brianna Guevara Welcomed as New Xenophon Strategies Intern
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From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
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A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
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Muck Rack Report Presents Challenges, Opportunities for PR Pros
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The Secret Science Behind Winning Hearts and Minds
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Behavioral Economics and PR – Influences and Heuristics
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Buckle Up: Changes Coming to ESG Reporting in the U.S.
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Why Do US Companies Fair Poorly in Global ESG Ranking?
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ESG Reporting Tsunami Threatens U.S. Companies
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The Power of Polls to Build Social Media Engagement
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When Hiding from Tough Questions Creates…More Questions
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The ‘Tipping Point’ of Virality
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Sustainable Investing Changes on the Horizon
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The Rise of Deinfluencing and How Brands Can Benefit
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For Insights within the Communications Industry, try these PR Podcasts
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ESG Materiality Assessments Are Critical to Determining Risks
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Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
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Crafting a Sincere and Effective Apology
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Xenophon Strategies: PRGN’s Washington, DC PR Firm
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Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
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What’s the Tea on B2B vs. B2C PR?
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A Data-Driven Approach in PR is Key to Influencing Media, Audiences
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Apologies 101: How to Apologize
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In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
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Give and You Shall Receive [Media Coverage]
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Announcing Layoffs is Never Easy, But Those Impacted Come First
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Good, Bad and Ugly ESG Reporting
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CSR – Good for People, Planet and Profit
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PR Pitfalls to Avoid
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Spicing Up Social Media with Humor and Human Nature
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When A Celebrity Partnership Goes South, Take Swift Action
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In a Crisis, Define the Narrative Before It’s Defined by Others
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Creating Organization Value with PR
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It’s All About Message Craftsmanship
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PR Campaigns Inspire Loyalty, Trust
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Three Essential Books for Public Relations Professionals
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Media Outreach Begins with a Strong Media List
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Spokespersons: Don’t Limit Yourself to Just One
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Building Stronger Brand Loyalty Through PR
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Strengthen Reputation and Popularity with a Purpose-Driven Brand
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How to Know if Public Relations Can Help Your Brand
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Social Media Companies Face a Reputation Reckoning
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Xenophon Welcomes Annie Buschman to Staff
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Tap into Influencer Marketing to Strengthen Your PR Campaign
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To PR Pros, Subject Relevancy is Most Important When Pitching Media
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Challenges Persist for PR Pros in 2022
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Get Smart – Artificial Intelligence and Machine Learning Help Detect and Mitigate Potential Threats
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Through Media Training, Be Equipped to Handle Interviews
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Have Data to Share? It Can Help with Your PR Efforts
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Matt Smith Welcomed as New Hire at Xenophon
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Success in Media Pitching Doesn’t Come Easy – Especially These Days
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It’s Never Too Late to Create a Communications Strategy
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Amid a Crisis, Know How to Prepare Key Messages
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Uzbekistan, Open for Business
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Blockchain for ESG Builds Trust
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In 2022, Make Your Organization “Crisis-Ready”
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#HashtagsArentDead, We Need to Use Them Better
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GenZ’s Authentic Preferences are Changing the Social Media Landscape
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Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
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Be Flexible with the Unreliable Nature of PR in 2022
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Lithuania Leads With 58% Of All Scientists Women
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Following Podcasters’ Preferences Can Help Pitch Success
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Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
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ISSB ESG Framework to Create a Greener Economy and Halt Greenwashing
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Do Less: The Future of Internal Communications
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Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
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Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
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Shatner, Bezos, and the Most Awkward Interview in History.
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ESG Strategies Need to Account for Future Climate Change
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2021 Survey: 65% of Flyers Support Vaccine Passports
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With Blogs’ Long History They’re More Relevant Today Than Ever
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Airlines Look to Boost Confidence with Travelers Ahead of FDA Approval
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Xenophon Analytics
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Aviation Puts New Emphasis on Climate-Related ESG
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PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
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Olivia Rodrigo Encourages People to Get COVID Vaccinations
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Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
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Give Your TikTok Account a Personality, Authenticity
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Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
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Mandatory Media Obligations in Sports: Are They Needed?
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Xenophon Welcomes Paige Grande to Staff
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To Make Your Pitch Successful; Timing is Critical to Break Through the Clutter
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Top 10 Covid-19 Vaccine Promotions
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Twitter has value to Journalists Even If Organizations Are Reluctant
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94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
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David Fuscus Named President-elect of The Public Relations Global Network
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Business Travelers Trust Airlines During Pandemic
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Patagonia’s ESG Hurts Brands, Keeps Footprint Down
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The Difference Between ESG, CSR and Philanthropy
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ESG Reporting
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Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
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David Fuscus Named 2020 Crisis Executive of the Year
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Uzbekistan Publishes First-Ever Sovereign ESG Report
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If You’re Going to Fly, Take Precautions to Increase Safety
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Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
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Xenophon Met The Year of Crisis Head On
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The Coronavirus Vaccines Explained
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How Did the Sony PS5 Become The Hottest Gift of 2020?
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“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
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Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
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6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
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New Study Correlates Gyms, Restaurants and Other Services to 80% of COVID Cases
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Xenophon Wins Awards For ESG Campaign, Coronavirus Response
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The New PR Crisis: Ransomware Attacks During COVID-19
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Why Most C-SUITE Executives Are Terrible at Social Media
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National Survey: Overwhelming Support for Horse Racing Safety Reform
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2020 Survey: Frequent Flyers Plan to Fly Again Within Six Months
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Uzbekistan Launches Economic Development Campaign
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Social Media Engagement Drops to Lowest Rate in 2020
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Xenophon Launches 2020 Hurricane Preparedness Plan Services
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How to Sort Out Coronavirus Myths and Facts
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The Friday News Dump – Does It Work?
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Harvard School of Public Health Shares A Way Through COVID
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Celebrate Memorial Day at the Swimming Pool or Beach with Social Distancing
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Overcoming PR Challenges in The Wake of The Coronavirus Pandemic
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As States Re-Open Understanding COVID Predictions Can Be Lifesaving
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Social Listening Can Help Companies Move Forward from the Pandemic
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Expect Longer Lines and Waits at Airports Post-Covid-19 Pandemic
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COVID Changes Our Go-To Sources for News and Where Firms Target Outreach
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Six Communications Principles to Manage Customer Expectations During the COVID-19 Pandemic
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Media Pitching During the Pandemic? Keep it Relevant and Altruistic
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Cleaning, Disinfecting and Sanitizing. Yes, There’s a Difference.
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Quarantine Fatigue: The New “Are We There Yet?”
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Could the Future Travel Experience Include Masks, Temperature Scans and Immunity Passports?
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To Standout During a Pandemic, Provide Services Your Consumers Can Use
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When Can We Re-Open? Watch the Data.
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Having a Business Continuity Plan During and After the Pandemic
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Eldorado Resorts Hires Xenophon Strategies for Crisis Communications
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Bio-Med Devices Hires Xenophon Strategies for Communications Support
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Xenophon Strategies to Provide Crisis Communications Response for Caesars Entertainment
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Xenophon’s COVID Crisis Response Team Taps Dr. David Hamer as Lead Medical Expert
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Marketing During a Pandemic – Should it be Done?
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The Importance of Communicating with Customers During the Pandemic
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Healthy Practices Maximize Employee’s Ability to Return to Work
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Medical Expertise Is Essential to The C-Suite During COVID-19
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Quarantine Time as Back to Work Prep-time
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When Social Distancing Relaxes, Public Hand Hygiene Stations Need to Be Everywhere
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Coronavirus Response
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Working from Home During Coronavirus Quarantine
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The Importance of Integrity-Driven Public Relations | By David Fuscus
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Xenophon Wins Global Public Relations Awards
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NEC facility to demonstrate biometric technologies for federal government
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Key racing industry groups back Thoroughbred Safety Coalition
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Advocates step up efforts for horse racing reform bill after more deaths
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A Cook’s Tour of America by Train
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2019 Survey: Air Passengers Believe “Airport of the Future” Will Improve Travel
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Xenophon’s Public Relations Global Network Adds PR Agency Offices in India and Georgia
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Public Relations Global Network Selects First Executive Director
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Nike’s Kaepernick Ad Catches Competition Flat Footed
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Volkswagen Crisis Communication Failures Never End
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Coastal States Brace for Near- or Above-Normal Hurricane Season
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Spot News: When sharing a drink on a plane can send us all to jail
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PR Crisis Recovery: Is it Safe to Eat Caesar Salad?
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Come Sail Away
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Spot News: Southwest Airlines
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NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
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Energy News & Information: Bringing Order to Chaos
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Amtrak’s Three Keys to Crisis Response
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Media Monday – Laura Davison
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When You Will Ride in a Flying Car
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Is PR Measurement Worth It?
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With Great Power Comes Great (Corporate Social) Responsibility
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PR Secrets from PR Firms in DC and Around the World
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Aviation PR & Aerospace
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Xenophon Handles Crisis Communication in Canadian Aviation Accident
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Xenophon Wins Public Affairs Campaign of the Year
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100 Year Storms: Hurricanes Irma and Harvey. A How-to-Help Guide by a Crisis Communication Pro
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Xenophon Provides Communication Support for Airbus Aerial During Hurricane Irma
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Crisis Communication & Hurricanes
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Vision and Mission Statements: The Basics
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Xenophon Provides Crisis Communications Support for YMCA of Metropolitan Washington
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Bloody Incident Will Haunt United Airlines
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What We Do
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Albertson’s Bungles Data Breach PR
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Fixing Data Breach PR
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The Worst PR Campaign Ever
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In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
When Politics Hurts Company Reputation
Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
Whether using nudging to influence stakeholders to support a client’s charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
The ‘Tipping Point’ of Virality
“The Tipping Point” is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire – it’s viral.
The Rise of Deinfluencing and How Brands Can Benefit
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Blockchain for ESG Builds Trust
Blockchain technology can bring an added level of transparency, verifiable evidence, and credibility for ESG reporting.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ’s Authentic Preferences are Changing the Social Media Landscape
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
Be Flexible with the Unreliable Nature of PR in 2022
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters
