Developing a Brand
on Social Media
HOW DOES AIRBUS CREATE SOCIAL MEDIA BRANDS IN THE U.S.?
The value of social media to a company like Airbus Americas, the U.S. arm of aircraft manufacturer Airbus, is the ability to organize audiences around a shared interest in aviation. Social media, like never before, allows companies to establish channels to engage and communicate with aviation enthusiasts, by sharing and exchanging photos, videos, information and more. Social media is also a key tool to announce corporate news directly to a plugged in audience, if the news doesn’t rise to the level of journalists.
Starting from scratch in 2010, Xenophon Strategies developed and executed a social media plan for Airbus Americas’ on the two largest platforms, Twitter and Facebook. Since this effort was a pilot program for the entirety of Airbus, which did not have any social media presence at the time, Airbus Americas’ social media presence was coined “Airbus in the US” and accounts were activated. The effort was well-received by Airbus globally and the company now has a robust presence online that strengthens its brand attributes.