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Give Your TikTok Account a Personality, Authenticity
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
Why Most C-SUITE Executives Are Terrible at Social Media
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.
